My self promotion

For my self promotion piece I would like to create a new side to my business specifically focusing on stationery for weddings and other events. I feel this would be a great way to expand Orla-Hope Art and a great think to do on the side whilst earning money elsewhere. 

For this self promotion piece I aim to set up an Instagram page with fresh content that introduces the brand in a way that will start to bring in clients. I aim to promote both bespoke designs and ready done editable designs for people on a budget. Not only will I intend to build up the brand but also some base designs that will help me when using examples and taking product photos. 

As part of my self promotion I aim to do a range of research into existing brands and looking at prices and business strategy. I would also like to research specifically into social media to see how I can beat the algorithm to build an audience.