developed brandings

After looking at a range of inspiration for brandinand experimenting with some inital sketches I was able to move forward with my ideas looking at what elements i would like to include and how they follow the current trends of wedding style. 

The first desing shown below is a more neaautral look with the font from my last sketches. I really liked the font and felt in the sage green it really showed the timeless look. However, when looking at the flowers and nude tone i felt it was too washed out and didn't draw your attention enough. I feel this would suit someone who likes th emore natural tones however, doesn't suit my work and love for use of colour. 

I decided to have a play with this design again but with a cooler toned nude to see if this helped. However, again it overall felt to washed out and flat and lacked the vibrant fun feel i would want my brand to have. 

The third design was a bit different and followed more of those brighter tones that i felt was important to include within my brand. I decided to keep to that orignal font however chose a vibrant pink that could contrast nicely against floral styles and designs. I really liked how this started to look and feel witht he illustration style of the leaves and theshape of th efont it could begin to work. However, my next challenge was creating a design that could work on its own within its own shape.